Category: Press Releases

Gardena, CA – July 18, 2017 – Milestar is pleased to announce its sponsorship to become The Official Tire of 307 Adventures. As Milestar expands its breadth of Patagonia Light Truck product offerings into the outdoor lifestyle and truck segments, supporting brands like 307 Adventures is essential to Tireco. 307 Adventures helps preserve and share the outdoor experience by leading groups on off road adventures through scenic portions of the Rocky Mountains.

“We’re proud to begin this partnership with 307 Adventures, knowing they sustain and protect the environment by following the principals set forth by, non-profit organization Tread Lightly,” state Andrew Hoit, Vice President of Sales and Marketing. “We see value in associating Milestar Tires with brands that are committed to the preservation of the natural surroundings and the enjoyment and experience of the great outdoors.

307 Adventures, headquartered in Casper, Wyoming takes guests to scenic locations throughout the state, to experience the breathtaking array of mother nature, including guided wildlife viewing, fishing, river rafting, camping and off-road driving. The 307 Adventures’ Jeep Wrangler will be outfitted with Milestar’s newly released Patagonia M/T tire, designed to overcome some of the harshest off-road conditions of the Wyoming wilderness, while allowing a smooth, quiet, and comfortable ride, during the longer on-road hauls. Offered in 15 to 20 inch sizes for LT and flotation applications including popular Jeep plus-sized fitments, like the 37X12.50R17. Milestar has aggressive plans to launch additional tread patterns to support the off-road and light truck community.

“We’re incredibly excited to have the support of Milestar Tires. Their vision for the continued growth of the outdoor lifestyle community is essential for the preservation of these great lands, and to experience nature in its entirety, as my team and I do every day,” stated Will Morgan, President of 307 Adventures.

Gardena, CA – July 18, 2017 – Milestar, a leader of value-priced performance tires is pleased to announce the STREETSTEEL Performance All-Season Tire for early, classic American Muscle Cars, Hot Rods and Classic Trucks. This all new modern-engineered, stylized tire, targets a segment that is extremely popular with the classic-restoration and traditional muscle car enthusiasts.

The STREETSTEEL classic performance tire includes a checkered flag inspired sidewall design with solid white lettering, bringing back the heydays when hot rodding and Detroit muscle ruled the highways and byways of America. The contemporary all-season tread design delivers outstanding stability, cornering capability and steering response. Angled siping and a grooved pattern, along with four circumferential grooves provides a wide contact patch for superior grip and wet performance. Available in 10 sizes, in 14” and 15” wheel diameters, with applications from P225/70R14 to P295/50R15 covering most staggered combinations of wider, low profile sizes.

The Milestar STREETSTEEL tire delivers all-around performance with a vintage look, affordably packaged, with the right fitments. Currently available for factory direct ordering, with warehouse inventory landing throughout the month March.

“With present-day cars coming off the assembly line with larger diameter wheels it is becoming more difficult to find modern 14”-15” tires for that period-correct restoration look.” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re proud to offer the new STREETSTEEL, with great sizes, good looks and aggressive performance, all at an amazing Milestar value.”

Gardena, CA – May 2, 2017 – TIRECO, Inc. is pleased to announce the promotion of Mr. Ron Brady to the position of Eastern Regional Sales Director for TIRECO National Brands Division.

Mr. Brady previously managed the Mid-Atlantic Region and was instrumental in developing branded distribution partners in underserved markets.  In his new role, Ron will work directly with Andrew Hoit, Vice President of Sales and Marketing, National Brands Division to further develop the branded distribution footprint and will help support Tireco’s National Sales team — Peter LoStocco, Wayne Hazen, Chad Keller, Jeff Anderson, and Dawn Leachman.

Mr. Brady’s vast experience in leading successful sales teams and his extensive knowledge of the tire industry allows Tireco to meet the growing expectations and demands of the evolving marketplace.

“We are very excited to have Ron share his passion for the business by working with me to lead our National Sales team.  Ron has proven himself to be an outstanding leader who has demonstrated his ability to create and drive successful teams. Our shared goal continues to be; become the premier private brand program in North America” stated Andrew Hoit, Vice President of Sales and Marketing, National Brands Division.

Gardena, CA – February 21, 2017 – Milestar, a leader of value-minded performance tires is pleased to announce the immediate availability of six new STEELPRO MS597S fitments specifically designed for the commercial van segment. Commercial vans are one of the fastest growing segments in the automotive industry. According to Automotive News, the U.S. commercial van segment, “far exceeds the overall industry growth of 3.3%”. In the past three years, the segment has seen significant growth and continues momentum that outpaces overall automotive sales projections.

The MS597S has a quiet ride with great wet-weather handling and comes with a 40,000 mile limited treadwear warranty. Engineered with an aggressive highway rib design for quiet, longer-lasting treadwear and stone ejectors within the groove to protect against stone retention and drilling. The MS597S is ready for commercial applications and professional fleet duties.

Milestar is continually committed to developing new products that exceeds the needs of our dealers, by offering outstanding quality at a high value price position. The Milestar STEELPRO MS597S popular OE replacement fitments include Ford® Transit, Ford® Transit Connect, RAM® Promaster City, Nissan® NV200 and the Chrysler® Sprinter. Launch sizes include, 215/55R16, 215/50R17, 205/65R15C, 185/60R15C, 195/75R16C, and the 235/65R16C.

“We’re excited to further expand the MILESTAR brand, and the STEELPRO family of products with the launch of the new MS597S, and we’re poised to deliver popular fitments to support the enormous growth of the commercial van segment and the needs of our customers,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We see great opportunity, as fleet and commercial van sales continue to outpace the overall industry by segment.”