TIRECO’S MILESTAR BRAND DEBUTS PRO-GRADE ALL-TERRAIN TIRE AT THE 2021 SEMA SHOW!

GARDENA, CA – NOV 3, 2021 – MILESTAR, a leader of high value performance tires, is pleased to expand the Patagonia Family of light truck and SUV tires with the all-new A/T PRO. This aggressive all-terrain tire is specifically designed to conquer any terrain during any condition. It is 3PMS rated for severe snow making it ideal for inclement weather and heavy winter conditions. It is also engineered to maximize off road grip with a widened contact patch while improving off road traction and on-road comfort.

The Patagonia A/T PRO’s rugged and rigged tread blocks are designed to grip the terrain providing sure-footed traction while angled tread notches provide increased void surface area for superior mud and winter traction. Staggered step-down grooves provide tread rigidity, enhancing stability and handling while protecting the groove from stone drilling. It has a class leading 19/32nd tread depth on LT metric sizes compared to many other brands. The A/T Pro also integrates Milestar’s advanced sidewall compound technology, MILETECH® for enhanced strength and impact protection. The Aggressive Upper Sidewall helps protect the tire from sharp rocks and provides additional sidewall-biting grip and off road traction.

The Patagonia A/T Pro is a power line that will launch with 63 popular OEM and high-flotation sizes, from 15” to 22” wheel diameters and up to F-Load Rating depending on the size. It is backed by a 55K Mile Limited Warranty and will be available in Q3 2022. The Patagonia A/T Pro is a great balance of an aggressive all-weather, all-terrain tire with the ultimate off road trail performance.

“We are super excited about the Patagonia A/T Pro and its’ aggressive off road performance and broad size lineup”, stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “The Patagonia Family of light truck tires is seeing great momentum out in the marketplace and we want to continue to deliver strong LT products at an amazing value.” 

Popular Sizes Available: LT265/70R17, LT285/70R17, 35X12.5R17LT 

TIRECO’S MILESTAR BRAND DEBUTS 2ND GENERATION PATAGONIA M/T OFF-ROAD TIRE!

GARDENA, CA – NOV 2, 2021 – MILESTAR, a leader of high value performance tires, is pleased to announce the release of the second generation Patagonia M/T-02. Developed around years of feedback from real-world enthusiasts and professional rock crawling competitions, the new M/T-02 garners much of the original M/T design, yet integrates all-new internal tire technologies with finite adjustments. It is engineered to be even stronger, tougher and more pliable during aggressive rock-crawling, yet harness the traits that made it one of the smoothest and quietest on-road performing M/T tires on the market.

The tread design is what makes the original Patagonia M/T the best at balancing on-road manners with off-road toughness. It now integrates cross-directional siping to improve tread block strength and resilience with a more stable footprint while reducing the risk of chunking. Redeveloped from the inside out, the much improved mud terrain integrates

Milestar’s MILETECH® 3-Ply sidewall with added rigidity for maximum sidewall durability, yet still pliable and flexible for aired-down bite and off road grip. A newly formulated tread compound that includes cut and chip resistance, allows for longer tread life without sacrificing off road traction.

The Patagonia M/T-02 will be available in 32 sizes including popular OEM and high-flotation sizes, from 15” to 22” wheel diameters and up to F-Load Rating depending on the size. It is now offered in up to 42” overall diameter and 22” wheel diameters as well. The M/T-02 continues a tradition of high value, off-road enthusiast tires that performs as promised. It will launch with some key sizes in Q4 2021.

“The Patagonia M/T-02 is five years in the making. After a successful launch of the original M/T, we dived head first into making it even better!” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. We are truly committed to improving our product reliability and quality, and the M/T-02 is a continued step in key product advancement.”

Popular Sizes Available: LT285/70R17, 37X12.5R17LT, 42X14.5R20LT

TIRECO’S MILESTAR BRAND ANNOUNCES PARTNERSHIP WITH TREAD LIGHTLY!

Milestar joins nonprofit organization Tread Lightly! as an Official Partner
GARDENA, CA – JULY 27, 2021 – MILESTAR, a leader of high value performance tires is pleased to join Tread Lightly!, as official partner. These contributions will help ensure millions of outdoor enthusiasts are reached through trail stewardship projects, recreation training and educational campaigns.

Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs. They help lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics. Tread Lightly!’s goal is to balance the needs of the people who enjoy outdoor recreation with a need to maintain healthy ecosystems and thriving populations of fish and wildlife.

“Milestar is pleased to join the Tread Lightly!- family. An organization dedicated to the preservation of responsible outdoor recreation,” stated Martin Castro, Milestar Tires, Events and Activation Manager. “As Official Partner, we stand committed to helping improve public lands, OHV community access and responsible motorized use.”

“I’d like to thank Milestar Tires for partnering with us to help protect off-road trail access,” said Matt Caldwell, Executive Director of Tread Lightly!. “We appreciate their commitment to the offroading community and helping us support future stewardship projects.”

For more information on Milestar Tires, visit www.milestartires.com. To learn more about Tread Lightly! visit www.treadlightly.org.

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs, and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

TIRECO’S MILESTAR BRAND ANNOUNCES NEW WARRANTY PROGRAMS – Milestar Tires

Gardena, CA – January 3, 2020
MILESTAR, a leader of high value performance tires is pleased to announce an all-new 30-Day Ride Guarantee and Road Hazard Protection program on select Milestar tires. These programs are intended to provide piece-of-mind to the consumer during their tire buying decision. It also provides more support for the dealers as the tire purchasing becomes more challenging with so many brands out in the marketplace.

This ride guarantee is designed to provide a 30-day, hassle-free, trial period to test the product. If a consumer is not 100% satisfied with their tire purchase, they can return them to the original place of purchase with an original sales receipt. Customers will have the opportunity to purchase a new set of tires of equal or lesser value from the original place of purchase, completely hassle-free.

The Road Hazard Protection program offers a free tire replacement through an authorized Milestar dealer should a tire become damaged due to cuts, punctures, snags, bruises, tears, or impact breaks within the first 12-months from the tire’s purchase date or first 2/32nd wear from the original tread depth, whichever comes first. Milestar Tires stands committed to excellence and expanding programs to support both the dealer and their customers.

Both the 30-DAY RIDE GUARANTEE and ROAD HAZARD PROTECTION will begin in January of 2020, and will include the MS932 Sport, MS932XP+, Weatherguard AW365, Patagonia H/T, and Patagonia A/T R.

“We believe in the our tire technology and manufacturing quality so much so, that we are backing them with programs to support consumer confidence,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It is our pledge to our dealers.”