Category: Press Releases

Gardena, CA – October 23, 2017 – TIRECO, INC, one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling an all new display booth at the 2017 SEMA Show in Las Vegas, Nevada.  The booth, no. 41087 will be housed in the South Hall, lower level of the Las Vegas Convention Center and is poised to be Tireco’s largest display to date, focusing on their U.S. exclusive wheel and tire brands.  Tireco will be unveiling new tread and wheel designs, and expansion sizes, for its most popular brands, such as Milestar, WestLake, Nankang, Forte, and Sendel.

Along with new product displays, the booth will encompass three display vehicles centered around new Milestar branded tire lines, focusing on popular enthusiast products and fitments from muscle cars to all terrain vehicles. Each display vehicle will represent a specific enthusiast segment that Tireco is supporting with its expanded product offering, and each will be outfitted with extensive modifications to compliment the category that it represents.

The SEMA Show is considered by some as the pinnacle of automotive trade shows and will take place from Oct 31^st through Nov 3^rd, 2017. With over a million square feet of display space and thousands of brands, the SEMA Show has become a destination for companies to unveil new brands, product and concept vehicles. With so many buyers descending on Las Vegas, the SEMA Show is the perfect event to unveil new products for the upcoming season.

“We’re pleased to return to the SEMA Show, showcasing our exciting new products for the upcoming season,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “The SEMA Show has always been the greatest platform to launch new products, and we’re excited to return at a much larger capacity than ever before.”

Gardena, CA – August 15, 2017 – Milestar Tires, a leader of high value performance tires is pleased to announce the launch of their new website. The site, www.milestartires.com was conceptualized for Mobile-First, as recent mobile site queries have surpassed desktop. The front-end was designed to help showcase updated news, features and available sizes and be the hub for consumers looking to interact with the brand.

The feature-rich site was developed to take advantage of HTML5 and Responsive Web Design and is essentially, mobile and tablet friendly, integrating Parallax layered-motion functions to give it a modern and fresh approach. It features a new, real-time-database Size and Application Search for the most up-to-date tire sizing. It also features an all-new Easy Locator for quick, Milestar authorized dealer location searches. The site’s Lifestyle section explores their consumer interactions through their Facebook and Instagram social channels, as well.

Wanting to streamline the website, the internal development team deployed an infrastructure, designed to be expandable and scalable, so new sections and features can be consistently updated. Milestar continues their aggressive schedule for expanding patterns and sizes and the new site will serve to be a portal for dealers and consumers to learn more about the Milestar brand and product offering.

“We’re excited to launch a new website that helps tell our story and allows for ease of use, navigation, and search.” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re dedicated to providing our dealers and consumers the best, most reliable information available for our products; and the new site is just one of many tools we are launching to support this communication’s initiative.”

Gardena, CA – August 9, 2017 – Milestar, a leader of high value performance tires is pleased to announce the new GRANTLAND AP Tire. This versatile tire is engineered to provide a dependable low-maintenance driving experience while going beyond the needs of today’s full size pick-ups and sport utility vehicles.

The GRANTLAND AP utilizes the latest in silica-enriched, tire compound technology for enhanced traction and improved treadwear. The tread pattern incorporates optimized angled grooves and directional siping for enhanced wet-weather handling, while wide circumferential ribs fused with lateral siping, improve stability and overall grip. The integrated stone ejectors inside the grooves protect against stone retention and drilling during heavier duty usage.

The GRANTLAND AP tire is designed for the long highway hauls or any level of use. Available with Q and T speed ratings, in 15 – 20 inch sizes with P-Metric and LT applications. It launches with 32 popular Original Equipment and aftermarket sizes, and is backed by a 60,000 mile limited treadwear warranty.

“We’re excited to add this amazing workhorse, to help broaden our product offering,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “I believe our consumers will be pleased with the performance characteristics of the Grantland AP while providing their customers with a great value.”

Gardena, CA – July 18, 2017 – Milestar is pleased to announce new “Flotation Expansion Sizes” for the PATAGONIA M/T Maximum Traction Tire for Light Truck, SUV and Off Road Trail Vehicles. This rugged tire is engineered to tackle the harshest off-road conditions while delivering exceptional on-road handling and performance all-in-one aggressive tread design.

Utilizing the latest in tire technology integrating a high void tread design that promotes self-cleaning capability to quickly expel mud, dirt, and debris. Staggered off-center tread blocks provide increase traction while enhancing on-the-road performance. For added durability, most sizes come with 3-Ply Sidewall which provides added strength and impact protection while stone ejectors protect against stone retention and drilling.

The PATAGONIA M/T maximum traction tire delivers outstanding traction and overall performance in some of the toughest terrains, yet priced at an exceptional value. Offered in 15 to 20 inch sizes for LT and flotation applications including 35×12.50R20, 37X12.50R17, and 38×15.50R20 currently available for factory direct or warehouse shipment. The tire will make its event debut at the 2017 Moab Easter Jeep Safari with its presence on several Jeep vehicles from around the industry.

“We’re proud to launch the Patagonia M/T with more applications and larger, aggressive sizing to meet the demands of today’s truck and outdoor enthusiast,” state Andrew Hoit, Vice President of Sales and Marketing. “We’re committed to the truck and off-road community, long-term, and plan to have the Patagonia fitments expand even further.”