Category: Press Releases

Gardena, CA – October 30, 2018 – TIRECO, INC., one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling new products for the upcoming season at the 2018 SEMA Show. TIRECO, booth #41061, will be housed in Lower South Hall of the Las Vegas Convention Center, and will include product displays and display vehicles that represent their most popular brands; Milestar Tires, WestLake Tires, Nankang Tires, Forté Wheels, and Sendel Wheels.

The open-spaced booth will showcase Tireco’s newest product offerings and display four vehicles, which represent different specialty segments within the enthusiast and performance aftermarket. Highlighting this year’s booth will be the Milestar Patagonia X/T xtreme all-terrain and the Milestar Patagonia SXT, UTV off-road tire. Additionally, existing patterns, such as the Nankang AT-5 Conqueror A/T and Milestar Patagonia M/T will now have larger size offering and increased market coverage.

The SEMA Show takes place on October 30th through November 2nd, 2018. It typically draws over 70,000 domestic and international buyers, and dedicates a large segment to wheels and tires. It enters its’ 55th year, and has become the go-to destination for automotive aftermarket, car companies, and tire brands to announce their latest and greatest performance products.

“We see the SEMA Show as the pinnacle of automotive trade shows, and excited to return this year,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. It is the perfect forum to help announce our brand’s expansion to new segments, which include the Milestar Patagonia SXT, UTV off road tire. Most importantly, it allows us to reconnect with our dealers, and showcase our exciting products to them, for the new year.”

Gardena, CA – October 26, 2018 – MILESTAR, a leader of high value performance tires is pleased to announce the all-new PATAGONIA X/T Xtreme all-terrain tire. This modern refined light truck tire is designed to deliver the bold aggressive looks and strong off-road performance normally found in an M/T tire, yet still providing the smooth quiet on-road manners associated with an all-terrain tire.

The PATAGONIA X/T’s Rugged Tread Blocks feature step-down supports on the center blocks to provide enhanced stability and handling. All sizes feature a 3-Ply Sidewall for added strength and durability, and a silica-infused cut and chip resistant tread compound, to work with stone and mud ejectors to tackle the roughest and toughest off-road conditions. Additionally, select sizes are offered with an F load rating to allow for higher load carrying capacity ideal for today’s ¾ Ton and 1 Ton truck applications.

The X/T is engineered and designed for a quieter ride utilizing a variable Pitch Tread Pattern, while the Variable Depth Siping provides performance consistency throughout the entire life of the tire.

The initial launch will feature 20 popular OE replacement and aftermarket sizes, for the light truck and off-road enthusiast market. All sizes of the PATAGONIA X/T feature 18/32” tread depth and are backed with a 40,000 mile limited warranty.

“Expanding the Patagonia family of tires continues to be a top priority of us,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re committed to meeting our dealer’s ever-growing, light truck volume, by delivering a variety of truck tire options, tailored to their customer’s needs.

Popular Sizes Available: 35X12.50R20LT F/12, LT275/70R18 E/10, LT305/55R20 F/12, 37X12.50R20LT F/12, LT275/65R20 E/10

Gardena, CA – June 26, 2018 – MILESTAR, a leader of high value performance tires is pleased to announce the newest generation MS932 XP+ Ultra High Performance All-Season Tire for sports cars, and premium sedans. This tire is engineered to maximize grip and traction, and enhance the driving experience of performance-minded drivers, while ensuring driving confidence during the most inclement conditions.

The MS932 XP+ utilizes an all-new, silica-infused, rubber polymer, allowing the tread compound to remain pliable under varied temperatures. The Optimized Inside Tread Pattern, includes a multitude of features, designed to maximize the driving experience during dry and wet conditions. The Large Outside Shoulder Tread Blocks increase cornering stability for improved handling, while the Angled Siping aids in dispersing water. The Inside Shoulder Blocks integrate 3D Siping for enhanced stability and all-season driving confidence. All this, makes for the perfect maximum performance tire to drive year long.

The MS932 XP+ is M+S Rated, and comes in 39 of the most popular performance sizes, in 18, 19, 20 and 22 inch wheel diameters. With a W Speed Rating, and backed by a 40K Treadwear Warranty, this tire is sure to peak the interest of consumers looking for the best balance of performance, and value.

“We are very excited to introduce the MS932 XP+,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It balances a UHP all season compound, with a highly technical tread pattern, and an incredible size lineup. This line will broaden our consumer reach into additional enthusiast markets, and most importantly it will continue providing more Milestar brand value to our distributors and independent dealers.”

Popular Sizes Available: 225/45R18, 245/40R18, 245/40R19, 245/35R20, 245/45R20

Gardena, CA – March 22, 2018 – Milestar Tires, The Official Tire of Adventure^TM, is pleased to announce a partnership with Twisted Jeeps Rentals, headquartered in Moab, Utah. Twisted Jeeps provides well built, modified Jeeps for rental and off roading tours, of the amazing red-rock landscapes of Moab and the Colorado River giving people one of the best off road experiences, possible.

The partnership includes supporting the entire Twisted Jeeps fleet of off road capable Jeep® Wrangler® Rubicons® with PATAGONIA M/T maximum traction tires and Sendel Wheels.  This tire and wheel package delivers outstanding traction great looks, and rugged overall performance on and off road. For added durability, all Twisted Jeep’s come with 3-Ply Sidewall PATAGONIA M/T tires which provides added strength and impact protection while stone ejectors protect against stone retention and drilling. Twisted Jeeps will use both the LT315/70R17 and 37X12.5R17LT which are the perfect compliment to the very capable Jeep JKs.

“We have been testing the PATAGONIA M/T’s for over a year, and they have proven to be one of the most durable tires we have ever used on our fleet.  They also have great road manners, and they are incredibly quiet on the street,” stated Nicholas Oldroyd Owner of Twisted Jeep Rentals.

“The Twisted Jeeps organization has a wealth of off road experience, traversing the red rocks of Moab and guiding and mentoring new off road enthusiasts,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re excited to partner with Twisted Jeeps so they can educate consumers on the importance of great off road tire performance during mild to extreme conditions.”