Explore Our Brands

About Us

Tireco, Inc. is one of North America's largest private brand marketers and distributors of tires and tire related products. Started in 1972, our company offers one of the most comprehensive private brand programs in the industry with products covering consumer, commercial, specialty and wheel applications.

Mission Statement

To create sustained value and opportunities
for our customers, partners, and people
through the strategic use of resources.

Core Values

We uphold the following core values established by our Founders

Trust
We believe that trust is earned and supported through action and communication.
Integrity
We believe in honesty, respect, and doing the right thing.
Resourcefulness
We believe in working smart, limiting waste, and maximizing the use of resources.
Excellence
We believe in working hard and thinking ahead in order to achieve a higher standard.

Designed to meet and exceed the demanding driving needs of the 21st century. The superior handling, grip, and performance of Nankang tires will navigate you through curvy country passes and speed you along the Autobahn.

Performance Tires
Touring Tires
RLT / SUV Tires

Perfect for long cross country or short inter-city trips, tough challenging road conditions don't stand a chance when your car is equipped with Milestar tires. Count on safety. Count on quality. Count on Milestar.

Light Truck Tires
SUV
Passenger Tires
Commercial Truck Tires

When it comes to a variety of driving conditions, Westlake has you covered. Focusing on high quality and performance, Westlake has offered exceptional tire products for passenger, light truck, SUV, and commercial vehicles.

Performance Tires
Touring Tires
RLT / SUV Tires

TracGard designs tires for the special off-road applications of ATVs, golf carts, and lawn care equipment. Rugged grip and stable traction are key considerations in making a TracGard tire. Built tough, they will endure a variety of work and play environments.

ATV Tires
Lawn and Garden Tires
Golf Cart Tires

For over four decades, Sendel Wheels has supplied the industry with the most technologically advanced wheels in the world. Integrating state-of-the-art technology with uncompromising quality and reliability.

Aluminum Trailer Wheels
Aluminum Wheels
Steel Wheels

With over 40 years of experience in the industry, Forte Wheels remains dedicated to our original vision of creating cutting-edge styles and designs, and manufacturing to the highest standards of the industry.

Aluminum Wheels